Lost in Translation

So when I was in Mexico a while back, I was looking at the DVDs on sale at the grocery store and I noticed Sofia Coppola's movie, Lost in Translation. However, since I was in Mexico the title was in Spanish, Perdidos en Tokio. Wait a second, that translates to Lost in Tokyo.

Maybe it is just me, but I find the fact that the title of the movie Lost in Translation was actually lost in translation. I suppose you could say that Ms. Coppola asked for it?